In this article, we will look at the four areas of web design. These include information architecture, visual design, navigational elements, and search engine optimization. To help you better understand each of these areas, we have included links to more detailed articles about them. We will also discuss the role that each of these areas plays in web design and how each of them is important for your site. We will also look at each area’s benefits in increasing your website traffic and profits. Visit this link to get the best web design packages.
Information architecture:
The role of information architecture in web design cannot be understated. This strategy is vital in driving conversions by planning the right amount of information at the right time. When done correctly, information architecture can help drive happy customers who will be more likely to buy, sign up for newsletters, and become repeat visitors. Information architecture in web design can be found in every aspect of a website, from the navigation to the visual design. However, it goes beyond the obvious.
Visual design:
In web design, the visual design focuses on a site’s aesthetics and related materials. Ideally, the visual design does not detract from the content on a web page but rather enhances it. Visual design elements include lines, shapes, and colors. Lines have two distinct properties: length and width, and a straight line create balance. Shapes are self-contained areas of color and value defined by a graphic artist. Textures are fundamental to any object.
Navigational elements:
Creating strong navigation on your website extends beyond the main menu in the header. For example, people do not need to read every menu option on every page and do not necessarily need to see every drop-down menu on each page. Additionally, navigational elements should be easily recognizable. Most sites will benefit from a sticky “Back to Top” button. Most web developers provide research-based recommendations for the best implementation of this important element.
Search engine optimization:
SEO (search engine optimization) ensures that your website is found by the people looking for products and services. This process is not simple; you need to follow certain rules. SEO aims to make your website show up in organic search results.