Email marketing is one of the most effective strategies to target your specific audience. However, there are several rules you must learn before using this marketing tool. First of all, keep it simple. Don’t buy contact lists, use jargon, or include pictures. Don’t let your emails become so long that your readers stop reading. Follow these tips, and you’ll have a more successful campaign with the help of digital marketing agency Toronto. And don’t forget to send out new emails regularly.
Keep it simple:
The KISS principle applies to email marketing design, as the simplest emails are more effective. Make good use of text, display a clear call to action, and limit the use of graphics. Adding too much choice muddles the message and sends people down the wrong path. Also, try to include at least one call to action in every email. Listed below are the most common mistakes made in email marketing design.
Don’t purchase contact lists:
Before you start sending emails to your target audience, make sure you know the CAN-SPAM Act, which regulates the sending of commercial emails. While buying lists of email addresses does not prevent you from sending emails, sending bulk unsolicited messages to these contacts is considered a violation of the law.
Don’t use jargon:
Avoid using jargon in your emails. This can make your marketing sound impersonal and layered. Jargon helps you explain complex topics in a shorter time, but it does not add anything to the customer experience. Instead, focus on making your copy easy to understand and concise. An expert suggests that you use jargon for technical details and simplify your communications. However, if you must use jargon in your email marketing, make sure that you keep the jargon to a minimum.
Don’t include images:
You probably have received countless emails from subscribers asking you not to include images in your marketing campaigns. Despite the advantages that image-only emails have over text-based ones, you still have to take care to avoid creating an email that is unreadable by anyone. To prevent this from happening, you should create two versions of the same email. One should have a single image, and the other should be written in text, with images supporting the message. If you’re not sure which format to use, ask your subscribers to give you feedback so you can refine your email content.